When properly cared for, your database can be a source of free leads for life.
Your database is full of people who have interacted with your business in the past, whether signing up to your mailing list, making an enquiry or somebody you have met in person. When marketed to in the right way, your database can be one of your best marketing resources and something you will always be able to rely on for new and repeat business.
If you’ve got an existing database that you don’t get much from, we can help you to re-engage your audience and start generating leads back out of your existing data.
Don’t have a database? We can help you to build one that is full of potential future customers.
Read below for how we can help you get the most out of your database.
01
Database growth
Whether you’re starting from scratch or already have a database, we can help you to make it bigger and better than ever before. We help you generate new leads into your database through well-planned content marketing strategies. Then, we help you to nurture that database with engaging email marketing campaigns that are designed to build trust and draw out quality enquiries.
02
Email marketing
Our blend of strategic, creative and technical expertise will give you an email marketing strategy and database communications plan that is certain to succeed. We’ll take care of the technical setup of your email system and make sure the data you are holding is clean and compliant with data protection regulations. We’ll create, test, send and monitor your campaigns – from product launch announcements to newsletters – and ensure they’re performing optimally all times.
03
CRM
Key to a good database is a good customer relationship management (CRM) system. We’re well versed in recommending, designing, implementing and managing CRM systems on behalf of our clients. We take care of data migration, integration with your email system and automation of your key communications. Our preferred CRM systems are Salesforce and Zoho CRM, however we are also familiar with Pipedrive, HubSpot, Microsoft Dynamics and Keap.